Signage, wraps and coverage
Price the sign, the wrap and the policy.
Real Wodka is a working guide to signage, vehicle wraps and local marketing for US small-business owners — and to the auto and home insurance questions the rest of us lose an afternoon to.
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Editor’s note
If you are pricing your first set of window graphics, or holding a renewal quote that jumped for no reason you can see, you are in the right room. What we want is plain numbers, plain language and the trade-offs said out loud, so you can walk into a sign shop or onto a claims call already knowing what good looks like.
The Real Wodka editors
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What this site is for
Real Wodka is a plain-language guide to the money side of running a small business in the US: what a storefront sign or a full vehicle wrap really costs, and how to put local marketing in front of the people nearest to you.
It takes the household side of the same question just as seriously — comparing auto and home insurance, reading a quote line by line, knowing what to ask when a claim lands — so if something here is wrong or out of date, tell us.
