Signage, wraps and coverage
Price the sign, the wrap and the policy.
Real Wodka is a working guide to signage, vehicle wraps and local marketing for US small-business owners — and to the auto and home insurance questions the rest of us lose an afternoon to.
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Latest guides
What Belongs on a Business Sign and What Does Not (2026)
What belongs on a business sign and what does not? Get the include and exclude lists, plus legibility rules for storefront, roadside,…
Should a Phone Number Go on a Business Sign? (October 2026)
Should a phone number go on a business sign? Learn when to include it, how large it should be, where to place…
What Colors Mean in Branding: A Practical Guide (2026)
What colors mean in branding, how color associations shape perceptions, and how to pick a palette that still works on signs, wraps,…
Brand Consistency Across Signs Vehicles and Print (October 2026)
Brand consistency across signs vehicles and print builds recognition and trust. Learn the color, type and logo rules small businesses repeat on…
How to Pick Sign Colors That Match Your Brand (2026)
Learn how to pick sign colors that match your brand in , build strong contrast, and choose combinations that still read from…
Contrast Rules for Readable Signage: A Practical Guide 2026
Learn contrast rules for readable signage in , including contrast ratios, color choices, lighting, viewing distance, and practical tests for small…
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Editor’s note
If you are pricing your first set of window graphics, or holding a renewal quote that jumped for no reason you can see, you are in the right room. What we want is plain numbers, plain language and the trade-offs said out loud, so you can walk into a sign shop or onto a claims call already knowing what good looks like.
The Real Wodka editors
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What this site is for
Real Wodka is a plain-language guide to the money side of running a small business in the US: what a storefront sign or a full vehicle wrap really costs, and how to put local marketing in front of the people nearest to you.
It takes the household side of the same question just as seriously — comparing auto and home insurance, reading a quote line by line, knowing what to ask when a claim lands — so if something here is wrong or out of date, tell us.
