Signage, wraps and coverage
Price the sign, the wrap and the policy.
Real Wodka is a working guide to signage, vehicle wraps and local marketing for US small-business owners — and to the auto and home insurance questions the rest of us lose an afternoon to.
New on the site
Latest guides
How to Organize Customer Records for a Small Business (2026)
Learn how to organize customer records for a small business with a simple filing system, spreadsheet, CRM, backup plan, and privacy checklist.…
How to Write a Refund Policy for a Small Business (2026)
Learn how to write a refund policy for a small business: clear refund terms, deadlines, exclusions, processing times and a template to…
How to Raise Prices Without Losing Customers: 7-Step Plan (2026)
How to raise prices without losing customers in : cost math, notice periods, price bands, pushback scripts, and a 90-day plan to…
How to Price Services as a Small Business (October 2026) Guide
Learn how to price services as a small business: cost math, markup vs margin, tiers and add-ons, and a script for raising…
How to Follow Up on Unsold Estimates for More Sales 2026
Learn how to follow up on unsold estimates professionally, rebuild trust, answer questions, and turn pending quotes into more sales without pressure.
How to Handle Seasonal Demand in a Service Business (2026)
How to handle seasonal demand in a service business in : forecast busy months, plan staffing and pricing, and keep revenue steady…
Where to start
Browse by topic
Editor’s note
If you are pricing your first set of window graphics, or holding a renewal quote that jumped for no reason you can see, you are in the right room. What we want is plain numbers, plain language and the trade-offs said out loud, so you can walk into a sign shop or onto a claims call already knowing what good looks like.
The Real Wodka editors
About
What this site is for
Real Wodka is a plain-language guide to the money side of running a small business in the US: what a storefront sign or a full vehicle wrap really costs, and how to put local marketing in front of the people nearest to you.
It takes the household side of the same question just as seriously — comparing auto and home insurance, reading a quote line by line, knowing what to ask when a claim lands — so if something here is wrong or out of date, tell us.
